EURO CAR PARTS. target spend incentives campaign
BRIEF. To design a 'target spend incentive scheme' for garage based customers of ECP
OUTCOME. I produced a presentation book outlining an incentive scheme with rewards varying from vouchers to long haul holidays. This was paired with a website where customers could check on their monthly target spend.
Also, chocolate tools were sent out on a monthly basis as reminders to garages to keep up their spend.